#20 A Holistic approach to business with Eva Karlsson, CEO Houdini Sportswear

In the 20th episode of The Decade Podcast we had the pleasure of speaking with Eva Karlsson, CEO at Houdini Sportswear. Houdini is a progressive outdoor company based in Stockholm, Sweden. Eva has been working at Houdini for about 20 years, she’s been awarded The Sustainable Leadership prize by the network for sustainable business in 2018 and one can often see Eva speaking passionately about sustainability at well-known conferences and seminars. Eva and her co-workers at Houdini Sportswear are truly paving new ways for businesses in the apparel industry and it was such a delight talking with Eva about the way they operate.

In our conversation with Eva we discussed growth and profit maximisation, how Houdini goes beyond legal requirements, the values that drives Houdini as a company and much more.


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