We sit down with the Olympian gold medalist Björn Ferry, a former Swedish biathlete with a passion for sustainability. Björn shares his inspiring journey and commitment to creating a more sustainable future. Join us as we explore the importance of connecting to a compelling narrative for sustainability and how it can inspire meaningful change.
Björn and his wife have set an ambitious goal of achieving net-zero emissions for their family by 2025. In our conversation, he discusses the steps they are taking to reach this target and the broader implications for personal and global sustainability.
This episode is packed with great tips on how you can continue to take steps on your sustainability journey. Björn brings a unique perspective on goal-setting and determination in driving positive change.